E-commerce operations
Fulfilment, one source of truth
Orders lived in three tools. We mapped the handoffs, defined one source of truth and automated only the stable steps.
DiagnoseBuild
We turn your tangled operations, experience and technology into one clear system that runs the way you meant it to.
People compensate for disconnected systems with spreadsheets, messages, memory and repeated handoffs. The website promises one thing while fulfilment, support, data or internal ownership delivers another.
Agencies see campaigns. Developers see features. Consultants see process. The knot survives between them.
People compensate for disconnected systems with spreadsheets, messages, memory and repeated handoffs.
The website promises one thing while fulfilment, support, data or internal ownership delivers another.
More software creates more complexity when the workflow, decision rights and data structure stay unclear.
Nobody owns the space between.
Isolated agencies, vendors and tools cannot solve problems that live between functions.
Map symptoms, stakeholders, constraints, data and cost of friction.
Define the target state, ownership, priorities and decision logic.
Implement the smallest coherent system that unlocks movement.
Document, train, measure, and create a clear operating owner.
Map the workflow. Interview stakeholders. Find root friction. Prioritise the knot.
Shape the service, customer journey, brand, interface and operating model.
Create the website, product, automation, integration or internal tool the system needs.
Bring trusted growth or domain specialists around a clear brief and keep delivery aligned.
Every engagement may use one, several or all four capabilities. AI joins the system the same way everything else does — we map the workflow first, then automate only the stable steps.
One senior team from diagnosis to delivery. Ongoing marketing execution — media buying, social management, campaign retainers — is handled by trusted specialists we coordinate when the operating engine is ready.
Some problems repeat across clients — so we turn the fix into software. Built in-house, run on our own infrastructure, shaped by real operating pain.
AI image generation for product and brand teams — clean outputs, fast API, no prompt wrestling.
Live product mockup previews for Shopify storefronts — customers see the real thing before they buy.
Orders lived in three tools. We mapped the handoffs, defined one source of truth and automated only the stable steps.
New requests arrived by email and memory. We designed a single intake flow with clear ownership and decision logic.
Weekly numbers were assembled by hand from four exports. We defined the data structure and built one internal view with an AI summary of exceptions.
Every case states the context, the observable knot, the intervention, and the verified operational result — time saved, errors reduced, handoffs removed, ownership clarified.
Trusted by founder-led teams across commerce, services and making things.
See the whole system. Find the real knot. Build the clearest path.
Two to three weeks. We map the knot and hand you the clearest path forward — yours to run with anyone.
The smallest coherent system that unlocks movement — designed, built, shipped and documented.
A senior team alongside yours, quarter after quarter, keeping the system coherent as you grow.
Every engagement starts the same way: bring us the knot, and the first conversation is free.
The questions every first conversation starts with, answered plainly.
No. Agencies see campaigns and developers see features. We own the space between — the workflow, ownership and data structure that connect their work into one system.
Where it is stable. We map the handoffs, define one source of truth and automate only the stable steps — with AI when it makes the system clearer, not busier.
Untangle is senior-led. The core team stays close to the work, and we assemble trusted specialists around the needs of each engagement.
We do not run media buying, daily social management or campaign retainers in-house. When growth execution is needed, we connect and coordinate trusted specialists around a clear brief.
Expose the knot, design the flow, build what matters, make it stick. Every engagement may use one, several or all four capabilities — the problem determines the sequence.
Describe it badly. Ramble. Send half a thought — untangling is literally the job. The first conversation is free, and we reply within one working day.
Or just write to [email protected]